What is Cambridge Analytica?
“Your data is more important than you”
- Cambridge Analytica(CA) is a private company which gives commercial and political services using predictive data analytics.
- CA worked for 2016 United States presidential election to understand the psychological behavior of voter.
- Technologies used by CA
- Data mining,
- Data brokerage
- Big data
- Behavioral science
- Data analysis
- Strategic communication
- Psychographics
- Sentiment analysis
- CA Services
- Commercial market research: “Identifying consumer behavior, competition, and trends using behavioral psychology and giving interest based advertisement”
- Data integration: “Data integration is the process of collecting several data from various social media, which are stored to provide a unified view of the data for better recognition of people.”
- Audience segmentation: “Dividing people into different subgroups based on their similarity of product usage, demographics, psychographics, communication behaviors and social media usage.”
- Targeted advertising: “Give the right message to the right people”
What is Facebook-Cambridge Analytica scandal?
- There is an allegation based on video footage that Cambridge Analytica collected data from 50 million Facebook users during the presidential election 2016.
- The world leading social network Facebook allegedly allowed access to the private data of their users to Cambridge Analytica.
- The collected data was taken for the predictive analysis of voters by CA, in order to give targeted political messages delivery to the people during the presidential campaign.
- It said to be, collected facebook data was used to influence the results of the 2016 US presidential election and the Brexit vote.
- Both companies have denied their role in this issue.
- The US and the UK authorities have started an investigation into this matter.
For more detail please refer below links:
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 is a private company which gives commercial and political services using predictive data analytics.CA worked for 2016 United States presidential election to understand the psychological behavior of voter.){kind=link}
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