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What is Voice Search Technology? SEO 2019 Tips and Tricks you must know

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Stay ahead of the curve in 2019

What is Voice Search Technology?

  • Voice search is based on speech recognition technology. which allows everyone to ask their queries and search information through voice instead of typing it.
  • In the United States, more than 40% of youngsters use voice search at least once a day, and some surveys predict that it will grow 60% to &70% in 2020.
  • It shows the importance of focussing voice search results in order to grow your business, marketing, and Search Engine Optimization(SEO) strategies.

Different voice search Devices

  • Recent development in Natural Language Processing(NLP) algorithms and Artificial Intelligence helps to search millions of data for users voice query and gives appropriate results within a millisecond.
  • There are different voice search devices are available in the market
  • Amazon Echo/Alexa.
  • Siri/iPhone.
  • Google Home.
  • Microsoft Cortana.
  • Google Assistant.
  • Android Phones.
  • Tablets (iPad and Android)
  • Still, many companies working to improve the voice-based recommendation to their users and developing separate voice searching devices, It shows the /Voice-enabled searching technology is the next big platform for marketing and advertising.
  • SEO is a major part of any marketing strategy. It gives long-term productive results and keeps your product users engaged with you.

Develop your Website for Voice Search

Yes, It’s time to listen to your user or customer’s voice keenly.

  • If you are still sticking with old SEO algorithm strategies and searching optimized keyword for your article, Sorry ! you are outdated.
  • There are a lot much difference between text search and voice search naturally.
  • In a normal text search, you would type like “best Chines hotel in New York City”.
  • But, when you do a voice search, you would be more specifically ask, “is there any Chines food around here?”. So, If you think voice search and typing are same. It completely wrong.
  • The way we asking the machine is different from person to person.therefore, optimizing your website 100% mobile friendly to do mobile voice search is very important to SEO 2019.

Semantic search and your website

  • Let see some tips and tricks to develop your website for voice search.
  • Semantic search is nothing but a search result which gives meaning full personalized answers to the user’s question using AI rather than giving keyword matching results.
  • In the first step, perceive your content in terms of knowledge base instead of the database
  • Second, write your meta description which becomes more meaning full answer thousands of customer’s question.
  • Third, Optimize you local SEO like keep updating you Google my Business page, give accurate details on Google map,
  • Fourth, Analyze Google voice search queries in Google Trends.
  • Fifth, Use appropriate images in your website. Because Advanced Machine Learning Algorithms simply classify all your images and give as a result to voice queries.
  • Sixth, link building and social sharing always rank you higher in voice search ranking.
  • Finally, Your website should be 100% mobile friendly and fast.

Conclusion

  • Voice search is more convenient one but still, it optimizing to give perfect, personalized, target-based results.
  • With the help of advanced AI and Machine Learning concepts, this becomes possible in a couple of years.
  • We can expect there will be more focus on voice search in the future, So it is mandatory to ensure your business up to date with modern technology.

Image Source: pixabay.com

Reference:


https://www.impressive.com.au/seo/optimise-website-voice-search/
https://moz.com/blog/what-is-semantic-search

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